Volvo Future Vision

The Volvo Brand, Then and Now

Our reputation as a company is built on safety. Ever since Volvo Cars' foundation in 1927, protecting the people inside and around our cars has been central to our brand and the way we develop our cars. Our founders said: "Cars are driven by people - the guiding principle behind everything we make at Volvo, therefore, is and must remain safety." Those values remain as important today as they were almost 100 years ago, and so we set out our vision that nobody should be seriously injured or killed in a new Volvo car.

But "Safety" encompasses so much more than just traffic accidents. As a human-centric car company, we are a brand for people who care about other people and the world in which we live. A safer world is one where our air is safe to breathe and our water is safe to drink. Which is why we are committed to the long-term goal of becoming climate neutral by 2040. This involves more than just reducing tailpipe emissions in our vehicles. We will also tackle carbon emissions in our manufacturing network, our wider operations, our supply chain, and our approach to recycling and reuse of materials.

We can accomplish these aspirational goals by developing new technologies. Innovation is in our DNA. By the middle of the next decade, we expect half of our global annual sales volume to be fully electric. One-third of our global volume will be fully autonomous cars and we will have established over five million direct consumer relationships - all while still being a leader in safety. We will offer our customers the freedom to move, in a personal, sustainable, and safe way.

You can learn more about our ambitions plans for the future below.

Volvo's 2020 Vision

"Our vision is that no one should be killed or seriously injured in a new Volvo car." - Håkan Samuelsson, President and CEO, Volvo Cars

Volvo's 2025 Electrification Strategy

Volvo Cars has committed to putting one million electrified cars on the road by 2025.

Volvo's Long-Term Commitment to the Environment

Volvo Cars has one of the most ambitious climate plans in the car industry. We aim to reduce our CO2 emissions per car by 40 percent between now and 2025.

Volvo's Technology and Innovation Belief

With the advent of autonomous driving technology, we see new opportunities to further advance traffic safety by taking human mistakes out of the equation.